Why Content Managers Love Craft CMS

Last month Jamie wrote an article on why our developers favour building websites using Craft CMS, instead of one of the more mainstream content management systems. But it’s not just our developers who love Craft, both our project managers and our clients love it too. Which is good news because no matter how much we rate Craft as a development platform, if it’s a pain in the proverbial for content managers to use, it’s pretty pointless.

Luckily for us, we've not had one client be anything less than thrilled with the ease in which Craft allows them to manage their site's content. Here’s why content managers love using Craft:

Simple Elegant Backend

One of the biggest reasons our clients love Craft is it’s beautifully simple and super clean admin interface. Because the admin dashboard is built specifically to fit the project requirements, it only contains what is necessary for the client to manage their site. This means that content managers can easily locate the areas they want to work on and get cracking straight away without having to navigate through several complicated, unnecessary menus.

The control panel is non-technical, is intuitively organised and is extremely user friendly, making managing site content a breeze. And it’s not just easy on desktop; the control panel is fully responsive, which means users can add and edit content on the go, on any device with a web browser, which is a huge bonus.

Control Pan Full

Live Preview

Craft’s Live Preview is another stand out feature. A split screen view provides the content manager with the ability to see the changes they are making in real time, without jumping back and forth between Preview and the content entry fields which is time consuming and cumbersome. The content manager can even share their work with others via the share button (without requiring a login) to get feedback and approval before publishing to the live site.

Even if you do push content to live, Craft saves revisions of the entries, so if there is a mistake the content manager can roll back to a previous version which is a hugely powerful fallback.

Live Preview

Content Blocks

Because the Craft interface is arranged in blocks, the content manager can take a completely blank page and use pre-created blocks to build up what they need on any given page. Blocks can be added, deleted and reordered, giving the content manager the flexibility to create unique, rich content, considered layouts on a page by page basis.

In addition, the flexible nature of Craft’s content system means that content managers can easily create relationships between content types which are normally located in separate areas of the site (for example linking to a relevant case study or white paper from a service page) to build interesting, useful, intuitive user journeys.

Relations 2X

Craft really is a game changer when it comes to content management; websites become 100% customisable by the content manager without having to call on a designer and developer.

Without a doubt Craft delivers one of the best content management experiences available, making managing site content a piece of cake. Because it is so easy and uncomplicated to use we find that content managers are more confident working with the system and the site ends up being updated more frequently, which is good all round.

If you would like to explore the option of creating a website using Craft CMS please get in touch.

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Lauren Swarbrick
Written By:
Lauren Swarbrick
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