Your digital marketing strategy is the cornerstone on which your digital marketing plan and all of it’s activities are built and ensures the most effective use of the available budget to achieve your set objectives and get the best possible results.
In our digitally focused, highly mobile world, in order to make your digital marketing efforts succeed it is imperative that you take an integrated, cross-channel approach to deliver your content and messaging consistently to your audience at every stage of their customer journey. Every business is different and identifying which channels and what type of content perform is fundamental. We work hard to understand our clients business, market and audience and then use this intelligence to create a solid, objective-focused audience-first digital strategy with a focus on customer acquisition, retention and loyalty.
At the top level the strategy outlines the projects key KPI’s and then filters down to individual initiatives and activities that step by step work towards achieving your goals. We present our strategy and resulting plan in the form of a written report which you can implement in-house or with our help.
Digital presence audit