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11th July 2019
Facebook launched their Ad Library in a bid to show more transparency across the platform after last years heavy criticism and controversy, especially around social issues and elections. This new and improved technology allows anyone (and we mean literally anyone) to see a business/company's page activity when it comes to their ads, whether they’re active or not.
Whilst it’s more assuring to be able to see politicians advertisements during their campaigns as individuals, this new level of transparency means that we, as marketers, can get an eye on what ours (or our clients) competitors are up to when it comes to advertisements across Facebook, both new and old.
Ever wondered just how competitors are getting so much business? What are they doing to target their audience or what messaging are they using to engage with their customers? We know they’ve got the Facebook Pixel on their website, but how exactly are they using it to remarket to their audience?
Wonder no longer…
To start with, you need to visit a company's Facebook page and scroll looking at the right hand navigation until you see "Page Transparency" and click "see more", which will open a pop-up window.
This window will give you a short summary on the page's history and a snippet if any ads are running. Don't worry if they're not - you still get to see everything by clicking "Go to Ad Library." This will open the Ad Library for the company page that you're on, but you can use the search bar to look for any company or verified account that has a Facebook page.
You'll be able to see the amount of results (ads) for that page that are active and inactive, the dates they started running the ads, if there are multiple versions, the messaging and imagery, etc. The only thing you can't see are the exact audiences or the cost associated with the ads.
Take a look for yourself and see what information you can dig out comparing competitors to better understand and build your Facebook Advertising strategy. Not got the time? Get in touch to discuss how we can help with your digital marketing strategy.
Interesting? There’s plenty more where that came from…