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Social platforms for business

Social platforms for business
Lauren A Lauren Photo

Lauren Swarbrick

We are doing just about everything online now, from small to medium-sized enterprises to huge corporations, everything can be found online. Which brings us to the question - ‘Does my business need a social presence?’ The answer in most cases is yes… your business needs a certain level of social presence. Whether your business is B2B or B2C, social media allows you to interact and engage on a day-to-day basis with your customers and also allows you to showcase your products / services… for free!

Social Media presence - the benefits.

  • Increase brand awareness
  • Showcase your brand
  • Gain customer insights
  • Increase website traffic
  • Higher conversion rates
  • Monitor competitors
  • Reach a new audience
  • Cost effective
  • Customer service
  • Real time feedback
  • Increase search ranking
  • Cut marketing costs

Can you cope with managing your social presence?

It’s critical to discover where your target audience spends time online in order to identify which platforms are going to deliver results for your business. There are multiple social platforms, each one works in a totally unique way. Using apps such as Hootsuite will take the real time pressure off by populating tweets, statuses and Instagram posts for a certain amount of time. If you can't cope with the daily effort of managing your social media you should consider outsourcing to an agency that will take all the pressure off for you.

Social platforms for business

Which social platforms are relevant to your brand?


Demographics: 18 - 49 year olds

Creating a video strategy for YouTube can be very time consuming, it takes strategic planning to create a successful YouTube channel. If your business can easily create large amounts of engaging video content then go for it. Over 1 billion people visit YouTube every month and 100 hours of video content are uploaded every minute!


Demographics: 18 - 30 year olds

With the recommended 5-8 tweets per day, Twitter can also be very time consuming. Being active on Twitter is key since the average life span for a tweet is just 20 minutes!


Demographics: 15 - 25 year olds

Snapchat is one of the fastest growing social networks. Brands make use of Snapchat’s daily stories to promote events, deliver private and behind the scenes content. If your target audience is 15 - 25 year olds, then Snapchats where its at and you should consider creating a marketing strategy.


Demographics: 18 - 49 year olds

Using the right Facebook tools will allow you to connect with your audience in a massive way, communicate, target and learn about audience by their spending habits, demographics, interest and behaviours. Targeting your ads which will result in conversions.


Demographics: 18 - 35 year olds

Primarily Instagram is a mobile app. Using strong relevant hashtags will showcase your images across the globe. Implementing an Instagram strategy will build your brand awareness.


Demographics: 18 - 30 year olds

A little different from the other platforms, LinkedIn is a very professional network of professionals. The faces behind the company - a place for customers and potential clients to connect and have a snoop


Demographics: 18 - 65 year olds

Works for businesses that work around food, travel, DIY crafts, health & beauty and fashion

Check next week where we will look at why sourcing your social to agencies will benefit your brand and deliver results!

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