Innovators in foam, tapes & sealing solutions
Zouch Converters provide and develop outstanding products in foam, tapes and sealing solutions to a whole range of industries worldwide. They're specialists in their industry and they're a flexible, agile team who focus on their customers challenges, from inception to the end product. It's key to the business to develop partnerships and understand the challenges that their customers face.
They came to us looking to refresh their brand and develop a new website that would build their online presence and match their innovation and expertise offline, and position them as industry leaders. We worked with Zouch on their visual and verbal identity and the redesign and rebuild of their website, and we now continue to work with them on a content strategy that is successfully and organically generating new leads.
Showcasing exceptional quality
As Zouch are an existing business with an established client base it was important that the identity refresh was an evolution, not a revolution. The retention of the distinctive cut Z is a nod to the original logo and Zouch’s roots, whilst the use of a strong, simple wordmark lends an air of confidence and modernity, refreshing the logo and bringing it up to date.
The use of KH Nova, a recently created and non-mainstream typeface, gives the logo a sense of originality and uniqueness. This sturdy yet approachable font is a modern twist on a geometric typeface which suits the Zouch positioning exactly; forward looking and dynamic but established and experienced. The use of uppercase letters gives the wordmark balance and stability, whilst the rounded letter forms softens it stops it from becoming overly formal.
The circle device from the original logo was retained, but is now used as an accompanying, graphic asset, creating a feeling of movement and dynamic flow to the brand.
Industry leading innovation
We slimmed Zouch's website down to create a smoother, more intuitive user experience that would help users navigate to the content that they desired. The overall look and feel of the website was modernised and clear call to actions were added throughout at relevant points within the user journey.
Using a mix of Zouch's product photography and stock imagery for industries, we created what has become an online portfolio and first port of call for prospective clients to see Zouch's range and industry-leading expertise.
By adding subtle animations throughout the website, from sliding buttons to parallax, to easy load forms, the experience delights and assists the user as they move through the pages. Building the website on Craft CMS means that Zouch are able to content manage with ease, build new pages from pre-designed content blocks and page templates, and scale the website as the business continues to grow.
The forefront of industry knowledge
Zouch wanted to drive more traffic to the website and we devised a content marketing strategy that would organically influence users to click from SERPs and social media pages. Focussing on popular products such as Closed Cell Foam, we create monthly content plans, thoroughly research the industries they work with (their needs and pain points) and tailor articles to show Zouch's expertise and ability to face any challenge around foam, tapes or sealing solutions.
We amplify the content through social media and are introducing monthly newsletters to an engaged audience to continue bringing new and returning users to the Zouch website. Organic traffic is continuing to grow month-on-month and the team at Zouch have already had some incredible (and successful) leads from insightful articles we've created.
Interested in starting a project with Abstrakt? Get in touch and let's discuss how we can make a difference for your business.