Fresh of the Runway Web Design & Development for Blake Models
Fresh off the runway
Strike a pose
Blake Models wanted to refresh their current website and inject it with a new lease of life. Their online presence needed to reflect the company's reputation, as well as align themselves digitally with other premium modelling agencies. It was essential that their models were brought to the forefront and the digital space reflected their striking photography, in a beautiful and engaging gallery of images.
Branding, Design, Development
CMYK: 49 | 0 | 37 | 0
RGB: 125 | 215 | 183
CMYK: 75 | 68 | 67 | 90
RGB: 0 | 0 | 0
Playfair Display - Regular
Source Sans Pro - Extra Light
Keeping up with trends
There was a strong connection with the current brand typography and Blake Models didn’t want to move too far away from an identity they’d built over the last 8 years. We found a sharper Serif that still worked with the current branding but gave it a fresher and more current look and feel.
When it came to colour, we wanted to ensure the photography of the models was the anchor of every page and the accent colours remained understated. We used black and white for its classic and elegant connotations and retained Blake Model’s green, which is synonymous with the brand but transitioned to a shade of mint based on our research to match fashion trends.
Breaking the rules with Blake Models
The website needed to become the destination for people looking for a model as well as support Blake Model’s consultative approach. It had to allow a user to be able to create a shortlist of potential models, but contact Blake Model’s with their chosen list for more available talent and information; it was key that models weren’t simply booked online. We created a show off digital portfolio experience to allow the models to speak for themselves, and our smooth website functionality gives an intuitive yet delightful experience.
What the client says
“We love our new website! Only wish we had worked with Abstrakt sooner, they nailed it!”