A New Direction for NorthWest EHealth
A new direction in clinical trial design
Pioneering a new direction
NorthWest EHealth are world leaders in electronic health record enabled clinical trials. They provide the pharmaceutical industry with an alternative approach to clinical trial design and management. They needed a comprehensive branding and digital strategy, and wanted the foundations and tools to proactively and efficiently support the marketing promotion of their business, as well as pursuing the next stage in their growth.
Branding, Design, Development
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An injection of colour
We worked collaboratively with NWEH’s team to create an impactful visual and verbal identity and a design style that stood out in the current market.
Taking a different approach
We captured the company’s innovative personality and used bright, vibrant colours to reflect their alternative approach to clinical trials by moving away from their cold and impersonal colour palette.
Their logo marque was given an uplift and we added the dynamic and vivid hot pink to the brand’s asset so they stood out from the crowd and were easily identifiable.
Leading with innovation
Combing NWEH’s industry knowledge and our expertise in user-centric digital experiences, we created a robust and high performing digital presence that raised brand perception and drove engagement.
The newly considered intuitive sitemap and user flow enables website users to find the content that is relevant to them, which is echoed in a 62% increase in page views and a 41% increase in length of time spent on the website since launch.
Working towards the future
NWEH’s website now works hard for their team and is a strong platform for the next stage of their marketing promotion and growth.
What the client says
"We are amazed at the hard work the Abstrakt team put into our brand refresh and new website - It really looks fantastic."