In Detail

The Brief

Project Scope

Branding
Design for print
Print management
Web design
Web development

Pages of the website
Building

Brand positioning, identity development and CMS website design and development for NorthWest EHealth (NWEH), world leaders in electronic health record (EHR) enabled clinical trials.

Established in 2008 as a collaboration between Salford Clinical Commissioning Group, The University of Manchester, and Salford Royal Foundation Trust, NWEH have developed a range of leading edge technologies which empower their pharmaceutical clients to run cost effective clinical trials from feasibility studies to full clinical trial management and delivery.

NWEH incorporated in late 2016 which opened up opportunities for the business to shift its strategy to penetrate a broader market and reach out to new clients by adopting a more strategic and proactive approach to marketing.

NWEH engaged Abstrakt to develop a a comprehensive branding and digital strategy and to create the foundations and tools needed to proactively and effectively support the marketing and promotion of the business and help it pursue its next stage of growth.

NWEHs logo
What we did

The Solution

We began with a 360 degree research phase which included a user experience, content and digital visibility audit of NWEH’s existing digital presence and a series of on-site brand and IA workshops with key stakeholders. Based on our findings, we created a new brand proposition to reinforce NWEH’s global position, present their pioneering spirit and showcase the true promise of working with NWEH: insight, innovation and collaboration. We then worked collaboratively with the NWEH team to create a high impact visual and verbal identity and design style that would have stand out in the market, capture the company’s personality and more accurately portray who NWEH is today.

NWEH device wall
NWEH Mobile menu
Building Cover

NWEH’s new brand was then portrayed in their digital presence, which reinforces their position in the market while providing deep insight into their services for their varied audiences and clearly expresses the unique approach that differentiates them from the rest of the market. In order to meet the growing demands of its global audience, NWEH needed a modernised and considered user experience and a more robust, higher performing build. Abstrakt developed a sophisticated, responsive, scalable web experience to drive engagement for all audiences across both desktop and mobile devices.

Craft CMS was chosen to fulfil NWEH’s content management requirements, allowing the NWEH internal team to make updates and adjustments to their new website, without requiring assistance from either their in-house IT department of an external agency, empowering the marketing team to take control of the web content. Craft provided NWEH with a robust, stable and flexible solution with unequaled ease-of-use.

To assist the company’s strategy and elevate its perception in the marketplace, Abstrakt also produced various branded assets such as marketing collateral, corporate stationery, and a trade show exhibit.

With the new, cohesive brand in place and a strong, consistent and progressive presence across all channels, the new business development team has a better platform to communicate with customers and prospects to pursue the company’s aggressive growth strategy.

NWEH Site on a macbook
In Numbers

The Result

Equipped with a more substantive and cohesive brand and a website inline with the needs of a rapidly growing company, NWEH successfully relaunched at BIO International Convention in San Diego in June. With nearly 17,000 attendees from 74 countries BIO is the largest event in the Biotechnology industry calendar. The feedback from the industry at the show was overwhelmingly positive.

We increased NWEH’s online presence by focusing on IA and UI, responsive design, build quality and site performance, delivering an improved user experience, increased traffic and stronger visitor engagement behaviour.

28%
increase in site traffic
62%
increase in page views
41%
increase in length of time on site
Purple Sparkle
Kind words

Here at NorthWest EHealth we are amazed at the hard work the Abstrakt team put into our brand refresh and new website - It really looks fantastic and we've already received some great feedback! It’s been a pleasure working with Abstrakt on this project!

Rebecca Morris-Chippendale - Business Development Manager