A citywide campaign, run through the consumer facing brand ‘It’s in Nottingham’ to raise awareness for and promote the city’s diverse and unique independent businesses, and celebrate Nottingham’s entrepreneurial culture.
Following a competitive tender, Abstrakt was appointed by Nottingham Business Improvement District to provide end-to-end delivery of the 2016 Independents Campaign, a summer long marketing campaign to celebrate and promote the independent businesses that make the city unique.
The project was complex with a wide variety of partners and stakeholders and an extensive list of project deliverables.
“Abstrakt have developed, designed and brought to life our most recent campaign to support independent businesses in the city. Throughout the whole process Abstrakt have not only understood our objectives of the campaign they have implemented this through beautiful, simple design. As a client I feel as if I am listened to and understood and from the brand identity selection to the final sign offs of our collateral I feel as if Abstrakt have become part of our team and strive for the overall success of our campaign.”