Branding, strategic marketing and full management for waxu, a professional intimate waxing collection’s launch into the UK market, at both trade and consumer level.
waxu is the UK’s first express intimate wax. Created by women for women, their advanced wax formula combined with their specially developed intimate wax technique promises women super-smooth results like they’ve never felt before.
waxu approached us in the conceptual stage to create a brand, a proposition and a strategy that would successfully launch their high-performance formula and advanced training and get it listed in the country’s best salons. Not only did we need to create demand in the professional market but our job was also to create awareness, interest and excitement in the brand amongst women so that they were requesting the waxu service in their local salon.
As well as rolling the brand across a wide range of print and digital deliverables we also managed it’s introduction to the trade via PR, advertising and trade shows and to the consumer via digital marketing and in-salon materials. The campaign culminated with waxu’s debut at the Professional Beauty Show at Manchester Central in September. Not only was waxu one of the most talked about and busiest stands at the exhibition but they also signed up a record number of accounts at the show.
waxu has grown at an exponential rate and is now in available in over 85 independent beauty salons and spas nationwide as well as being stocked internationally. Both the brand and the product range has received 100% positive feedback from the industry, the trade and women up and down the country.
“From creating the brand for my new business to designing the exhibition stands and website, Abstrakt have gone above and beyond at every step of the way. Thank you for doing such an incredible job for waxu, you really are amazing at what you do!”