Effective Digital Marketing Strategies

Digital Marketing

Digital Strategy. Specialising in marketing activities that address audience needs.

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We’re a results focused digital marketing agency and that means we research your audience and your business, to ensure our digital strategies demonstrate success and surpass your goals.

When it comes to digital strategy, no one size fits all. Every business is different and that’s why we take the time to understand yours. From an initial workshop to a considered marketing strategy, based on your business, your audience, objectives, goals and resource, we’ll construct the best approach for you.

A digital strategy puts all of your ducks in a row, helps you to understand your audiences and how they engage with your business and brand, too. It’s a sure fire way to align your marketing activities, with integrated approaches that form a cohesive and united front for all public and consumer facing advertising.


"Abstrakt are an absolute joy to work with! We are really happy with the work they are creating for us."

Ellie Jenkins - Brand Manager

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Why consider a digital strategy for your business?

A digital strategy can transform the way a business markets itself across multiple channels. It identifies opportunities, establishes integrated approaches, differentiates and defines audiences and how to focus digital marketing activities to target them. It’s the difference between marketing based on assumption and informed and aware tactics.

Does anything sound familiar about your current digital marketing?

Your marketing feels directionless

Not meeting your marketing objectives or goals? No where near the traffic you’d like to see on your website or your social media just isn’t engaging a following like you’d hoped? It’s not always about the amount of resources you have, but the direction you choose to strategically reach audiences, build relationships and gain new customers.

Your audiences aren’t engaging

When it comes to marketing communications it’s all about knowing your audience and each one is different: with differing behaviours, interests and personal goals, with a need to be engaged through different forms of comms. That might be through content marketing, a particular social media network or the SERPs - to name but a few - so it’s important to know your audience and the personas within it.

You don’t have enough budget or resource for digital marketing

That’s where a digital strategy can be the most effective, especially for startup businesses that need help with their direction. Marketing strategies are designed to scale and look forward, as much as they concentrate on initial growth, too. They consider resource and budget available to build an online position.

You’re wasting money, time, you’re not agile and not optimising

Without a strategy, no matter how much budget or resource is available to you, it doesn’t necessarily mean that objectives and goals will be met - with the right direction or considered tactics to achieve them. New approaches, optimising content based on analytics and engagement, and being able to adapt for reactive marketing - are all part and parcel of a solid digital strategy.

How we can help with your digital strategy

Whether you’re a startup or simply looking to refresh your digital strategy, we’ll work with you on the best and most agile approach, to have you up and running in no time. We’re driven by results and take the time to understand a business in depth, so that we can help you meet and succeed with your digital goals and objectives. Get in touch to discuss your requirements and let’s take it from there.


New to digital marketing? Check out our recent articles.


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