Ella’s Kitchen x RSPB
Ella’s Kitchen is on a mission to help every little one grow up in a happy, healthy world.
Services & technology
- Illustration
- 2D animation
- Rive
- Web development
They’ve pledged to protect and restore 30 million square feet of nature-rich wildflower meadows and grassland across the RSPB nature reserves by 2030.
In partnership with the RSPB, Ella’s has worked with Abstrakt to create an interactive and educational digital experience. Combining our expertise in illustration, Rive, and web development, we’ve created a landing page for little ones to learn, play, explore nature and find out about the food the birds, bees, and insects love around us.
We used Rive's State Machine technology to create base animation states for all of our illustrations, blending them into interactive states, giving each unique characteristics. The process is seamless and has allowed us to push our creativity to new limits.
A note from our client
This is the first time, as a brand, we've explored interactive and sensorially immersive digital experiences on our website, and it’s been a real joy collaborating with Abstrakt on this project.
From the start, the team immersed themselves in both the Ella’s Kitchen and RSPB brands to create a visually cohesive and engaging approach. They’ve worked closely with us to ensure everything functions seamlessly and the content is both accurate and impactful. We're excited to launch the map and continue inspiring nature connections with parents, carers and little ones through our partnership with the RSPB.
Lucy Odell | Senior Social Media and Content Manger | Ella's Kitchen
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