Long Eaton Sofas
A family-owned, family-run business producing fine, handmade British upholstery since 1988 in the UK's centre of quality upholstery manufacturing.
Previously adopting the Long Eaton Sofas website, Abstrakt has made small incremental changes until the decision was made to redesign and rebuild with an upgrade to Craft 5.
Utilising data, competitor research and analysis, we've elevated the brand and reimagined the customer journey online, capturing Long Eaton Sofas' unique selling points to resonate with their core audience.
Before
After
The results
210%
Increase in new users.
148%
Increase in sessions.
125%
Increase in page views.
14%
Increase in organic clicks.
We have been working with the team at Abstrakt since 2020 and they have helped us to grow the retail side of the business through our website.
They have been working with our original site which they inherited and so were restricted in what they could do to push our online presence. Earlier this year we had a fantastic catch-up with Lauren, Nikki and the rest of the team and agreed that the best solution would be to give the team at Abstrakt free rein to use their magic and create a bespoke website on Craft 5 to propel our business and brand to the next level.
We are a truly unique business within our industry, with being a full family business and manufacturing everything we sell directly to the public. So the team at Abstrakt could really see what our business was about, they visited our showroom and factory for a day and fully engrossed themselves in our way of producing high-quality British upholstery. This was definitely worthwhile as our brand new website shows prospective new customers exactly who we are and what we do.
We cannot wait to see what the new website will do for us and look forward to a long and lasting relationship with Abstrakt as we continue to grow our business and hopefully have every home owning a Long Eaton Sofa
Tom Campbell | Sales Director, Long Eaton Sofas
Next project
Burghley House