We’re big on impact.
We’re on our journey toward better sustainability. It’s important to us as a business, professionals, and people, to leave the planet and future generations better off. We’re making an impact with a greener business and a greener web.
A greener business.
We’re reducing our carbon footprint, working toward net zero and implementing change business-wide. It’s a journey and an education, but we’re all on board for a new era in responsible business.
As digital partners to mindful businesses, we’ve been taking action to be more sustainable in every aspect, working with Nottingham Trent University and their Sustainability in Enterprise programmes to become carbon neutral in our journey to net zero.
We’re carbon conscious. As a web agency, it’s our responsibility to be a force for good and prove it.
B Corp Certified
As a Certified B Corporation, we're counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy.
We believe in the power of design to transform businesses, communities, and the planet. Our mission goes beyond creating visually stunning and highly functional websites; it's about making a positive impact in everything we do. Visit our B Corp.
Ecologi is a global platform for real climate action.
We’re contributing towards their Climate Positive Workforce® programme, compensating for our entire team’s emissions and working toward net zero. See our impact.
1,018 trees funded
126.62 tCO2e avoided
Pledged and committed to the SME Climate Hub
The SME Climate Hub is a non-profit global initiative empowering us to take action and build a resilient business for the future.
We’re committing to the pledge to halve emissions by 2030, achieve net zero by 2050, and report on our progress yearly.
A greener web.
Every website has an impact on the environment, including yours. We’re leading by example and actively creating more sustainable websites. We want to leave the web better than we found it. Every website produces carbon; we’re actively reducing it, spreading the word and encouraging action.
As a digital agency, it’s our responsibility to create a greener web.
Web design
We take a carbon-conscious approach to web design to help reduce carbon emissions where possible, through site architecture, user experience and considered design.
Web hosting
We're currently switching our hosting provider since DigitalOcean have changed their green credentials. We hope for all our websites to run on 100% renewable energy as soon as possible.
Web development
We develop websites using Craft, writing clean code, reducing load times and server requests and making our websites as quick and efficient as possible.
SEO
We incorporate Green SEO best practices into our websites, improving rank whilst reducing dwell time and helping people find the information they want quickly and easily.
Measuring our impact.
Abstrakt has offset its website emissions by 20Kg CO2
Digital Carbon Online Partner
Helping companies understand and reduce their websites' environmental impact and carbon emissions. The tool works out a website’s overall carbon footprint and offsets against trusted carbon removal programmes.
Last year our website produced an average 0.41g CO2e per page
Continual optimisations
We continually assess our website performance. Digital Carbon Online's tool helps us identify which pages emit the most carbon so that we can prioritise optimisation for CO2 reductions.
