24 / 02 / 22
10th June 2022
So you want to start selling online? I don’t blame you; times have changed. eCommerce has drastically changed the ways of buying and selling goods. Most people feel more comfortable shopping online, especially since it was the only way to shop amid the Coronavirus Pandemic. So you’re telling me I can sit in my underwear and get my shopping delivered to my door instead of facing the big scary world and talking to strangers? Yes, please. Aside from customer convenience, eCommerce also offers many other benefits like personalised shopping experiences, more variety, an easy-to-target global audience and data collection.
Over the last year, I've been looking at my favourite (top-notch) design inspiration. New to the series? Feel free to catch up with one, two, three, four, five and six, but it's a new year, and it's time for some new inspiration and a new series.
We’ve established some of the benefits, and you’ve decided you want to give it a go, but how will you stand out in a heavily saturated market? Well, first, you need a unique brand identity (and by the way, we’re pretty damn good at doing that, too), but your website must represent who you are and what you do. This is your chance to make an impression on your potential customers, and if you do it right, you’ll have loyal, returning customers. If you’d like a bit of digital inspiration, take a look at some pretty swish examples that stand out from the crowd, it might just give you some food for thought.
Blok is a brand specialising in making Swiss-made, durable watches designed specifically for kids. Their first collection is small, featuring six distinct colours, but what they lack in numbers, they make up for in an incredibly animated, colourful site. On top of fantastic photography and video footage, the site features nice interactive elements and transitions. The checkout process is also straightforward and easy to use.
Whilst we’re on the subject of watches, Tag Heuer is currently showcasing their ‘Connected’ watch with a futuristic digital render that you can spin and interact with. The page also has a clear product breakdown and a complete list of technical specifications designed to reflect the overall feel of the site. It’s very minimal with a focus on black and white, but this allows the product to do the talking, and boy, do I want one.
Drink Perfy offers a range of superfood soda that is enhanced with nootropics and adaptogens. Now I don’t know what these words mean but the website looks lovely. The gradients and colours are bright and fun, coupled with smooth waves that represent fluidity. The product gallery features a nice mix of renders and real-world photography and the form buttons are big and clear. I also really like the comparison breakdown with products in a similar category, really showing us why the brand stands out in a competitive market.
What the heck is nooch, you might be asking? I question because I also thought the same thing. Nooch is short for nutritional yeast, often cultivated from beets and sugar cane. It’s heated and dried, so it doesn’t work as a leavener, but its savoury, cheesy flavour makes it a tasty ingredient. Why wouldn’t you use cheese? Nooch is full of nutrients, including fibre, B vitamins, minerals, and protein. Notorious Nooch’s unique selling point is that they toast the existing nooch until the flavours profiles develop, then add it back into normal nooch; still with me? The website features these cute, rather mischievous characters and uses colours that reflect the charm of the product packaging. You can also slide through the product offering interactively: it looks and functions really nicely.
Jude offer clinically proven, community-tested essentials for women with bladder problems. Sensitive subject? Who cares? It’s 2022, and this website does an incredible job of making you feel reassured and at ease. Featuring lovely hand-drawn illustrations and a pastel colour palette, which contrasts with the very vivid brand orange. I love everything about this website. The brand establishes a trustworthy look and feel, and the website showcases customer feedback, making potential customers think twice about their current product use. On top of that, the product pages feature video evidence of the product in action, icons with statistics backed by science, and feature reviews.
eCommerce isn't just an add-on to your marketing strategy anymore. Consumers are actively shopping online and due to the pandemic, they've become more inclined to continue as opposed to returning to stores. It offers an entirely different opportunity to build brand advocates and loyalty and focuses on a brand's product in a silo instead of pushing for shelf appeal.
Are you ready to take it up a notch and get yourself a show-stopping eCommerce that converts because it not only looks flippin' fantastic, it works for your users and their purchasing behaviours too? It's time to get in touch with Abstrakt.
Interesting? There’s plenty more where that came from…