Rebrand and Craft CMS website design and build for construction business, Taylor Maxwell

TAYLOR MAXWELL

Building a partnership
with a website that performs.

Client

Taylor Maxwell

Services
DATE

2017 - Ongoing

Taylor Maxwell Case Study Header Mobile

ABOUT

One of the UK’s leading suppliers of facade and timber products to the construction industry, Taylor Maxwell provides the building blocks for better communities and enhance the built environment.

They originally came to us looking to refresh their current range of brochures to reflect the business's position, professionalism and range of quality products available to trade and architects alike.

As we began to work alongside them, we took on the redesign and build of their Facades website too.

Taylor Maxwell has a broad audience and that meant the website needed to work hard for them across different industries, but be tailored to each and every persona

Taylor Maxwell Logo Construction

Visual Identity

Taylor Maxwell already had a strong brand positioning them as industry leaders but it’d become tired and no longer gave them the stand out presence they deserved. We cleaned up their logo marquee to ensure they were being recognised as Taylor Maxwell and not TM. It gave the brand a stronger impact whilst resonating with the architectural industry with its bold, polished simplicity and striking symmetry.

Poppins Bold

Poppins Bold

Poppins Light

Poppins Light

CMYK 70 / 0 / 10 / 32
RGB: 0 / 42 / 170
#008EAA

CMYK 0 / 0 / 0 / 100
RGB: 0 / 0 / 0
#000000

CMYK 5 / 5 / 0 / 92
RGB: 52 / 52 / 50
#343432

COLOUR PALETTE

When it came to colour we wanted to keep the website timeless. We used black and white to elevate the incredible architectural photography by creating a simple yet classic canvas to let the building facades standout on their own. We continued to celebrate the blue accent that had become an easy identifier for Taylor Maxwell and gave it a new lease of life breathing direction into the website’s call to actions.

PLANNING

Design and build of a website for the construction industry.

Due to Taylor Maxwell’s range of industries and personas, we went through a thorough planning process to ensure the website was audience led. It needed to be inspirational for architects but informative for contractors, whilst creating an equal level of user-centric journeys.

Taylor Maxwell Project Template
Taylor Maxwell Project Template Mobile

DESIGN & BUILD

The website now works hard for each individual audience and the brick patterned design alongside slick transitional functionality, makes for an engaging website experience. From inspiring project pages that commend captivating building design to the technical and informative specifics of the products, Taylor Maxwell have now digitally set themselves apart as leaders in Facades.

LAUNCH RESULTS

0%

Increase in website users

0%

Increase in page views

0%

Increase in website leads

Print Design

With two previous versions, Taylor Maxwell’s brochures had become a mainstay of the industry and a reference point for architects and specifiers, but they existed alongside a slew of individual product catalogues which had become fragmented in their design and approach.

We combined a traditional ‘coffee table’ book with stunning photography and incorporated the detail and product specific information found in the catalogues. It enabled the sales team to take one piece of literature to meetings to inspire architects and inform specifiers.

Taylor Maxwell Brochure 1
Taylor Maxwell Brochure 2
Taylor Maxwell Brochure 3

"Abstrakt guide and work with us every step of the way and we now have a website that is really performing for our business."

Robbie Thompson - Marketing and Business Development Director - Taylor Maxwell

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