Brickability
The UK’s industry-leading supplier of bricks and building materials.
It was a complex proposition that required ensuring each business had an equal share of the pie while creating a smooth user journey.
Elevating the brand digitally, we created a seamless aesthetic to suit each business, so the journey felt smooth, moving between a business and Brickability’s overall site. Due to multiple companies on one site, we had to establish a robust CTA strategy to guarantee leads for each business, especially for returning customers. One of the biggest challenges was designing a user-friendly and easy-to-manage Brick Finder tool.
Alongside this, we developed a solid and tactical SEO strategy to maintain and improve traffic and leads, successfully migrating each business to preserve rank.
Before
After
The results
190%
Increase in organic traffic
129%
Increase in page views
68%
Increase in new users
34%
Increase in engagement time
We’ve worked with Abstrakt on several projects and, as a business, see them as our digital partner.
This was a complex project with a need for a deep understanding of our businesses and strategy going forward. Abstrakt supported us at each step, identifying potential issues and simplifying an elaborate user journey and call-to-action strategy. They worked with us to elevate the brand digitally, designed a more streamlined brick finder, and developed an SEO strategy that is working hard for us organically.
Bethany Ralfs | Marketing Manager | Brickability Group PLC
Next project
Comfort Estates