Planning.
The foundation of every website starts with planning, and we take it seriously. We gather insights, data, and research to develop your website's structure, content organisation, and user journeys.
What we can help you with.
Workshops
An interactive, collaborative session to deeply understand your brand, business and goals to ensure your website and vision strategically align.
Research & data analysis
We base everything we do on data using GA4, Google Search Console and Hotjar to name a few, to fully inform the decisions we make when planning a website to improve its performance.
SXO
SXO combines SEO and user experience to ensure your website ranks well for modern search engines and users and informs deeper insights for UX.
SEO Strategy
An SEO strategy optimises your website to rank higher in search engine results, driving more organic traffic to your site.
Functionality
An outline of the technical features, functionality and interactive elements your website will include upon going live.
IA & sitemapping
We combine data and user experience to architect website structures and sitemaps to perform how a user expects to navigate a site with ease.
Wireframing & component planning
Low and high fidelity wireframes are visual blueprints of page layouts, ideal components, user flows, and navigation structure before going into design.
Journey mapping
By creating user flows and understanding the relationships between pages, it leads to more intuitive, well-thoughtout user experience to improve frustration and conversion.
Personas
When creating a website, it’s fundamental to understand customer needs, experiences, their behaviours and what their goal is to ensure a website supports users.
Audience-first approach.
Investing in planning phases.
Planning builds strong foundations by aligning goals and understanding users. Our planning phases explore user insights, data, and research to create a website that connects with your audience.
Do you need a discovery workshop?
Our team can help you decide if a workshop is right for you and your project. Our initial scoping of a project and your brief will show where the holes are and create a clear understanding as to whether you need a discovery session.
Hear from our clients
"We’re absolutely delighted to finally get the site out into the world, and the end result is just above and beyond what I expected it would be during those initial brainstorming meetings."
Jordan Gardner
|Marketing Manager
Jonathan Eate
|Marketing Manager
"From our initial scoping session, the whole process was seamless. The Abstrakt team understood our objectives and created an exceptional new website, complete with a new brand identity currently being rolled out across the company."
Steve Hazlehurst
|Head of Marketing
"From the initial discovery workshop, Abstrakt have been with us every step of the way: asking the right questions, challenging our assumptions, and using real data from users and search to back decision-making and create a website that demonstrates Omega Kitchens’ legacy."