Web Design Agency in Nottingham

We take the time to understand your project goals and KPIs to inform the journey your customers take. Then we create intelligent and engaging user journeys that convert customers and meet objectives. Working with clients and key stakeholders allows us to immerse ourselves with your business. That way, we're all speaking the same language and driven toward the same goals.

Information architecture is the blueprint of web design structure. It allows us to create sitemaps and wireframes for a project. It not only dictates structure, but informs plans for digital navigation. All of the knowledge gained during the initial workshops support IA as well as outlining user journeys across the website or application.

A prototype reflects the simple structure of a website or application. It makes it easy for clients to achieve overall agreement and sign off before design. This basic working model reflects the barebones of the project and informs content creation. It means key stakeholders can understand user journeys, call-to-actions and interactions early on. It's an effective medium for developers to be able to quote on work before design begins to avoid scope creep too.

We only design bespoke at Abstrakt. We don’t use out-of-the-box templates. We tailor designs to your business and to what your customers need to make informed decisions. Web design is as much about impressive visuals as it is about anticipating how your customers think and feel. It's important to us to spend time on the initial workshop stages. That way, we understand your customers well and create a web design that works hard for your business.