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Abstrakt appointed as Ella's Kitchen's digital agency

2 min read

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Ella's Kitchen has become the UK's number 1 baby food brand and is the pioneering voice of early childhood nutrition.

Today, we announce Abstrakt as Ella’s newly appointed digital agency, and our partnership has already begun!

After a digital pitching process throughout lockdown due to Covid-19, Abstrakt and Ella’s have been collaborating behind the scenes in preparation for an agile, sprint-based approach to a brand new ecommerce.

This comes alongside Ella’s plans to bring their digital presence inline with their brand and put their best foot forward, with a mobile first ecommerce and best in practice user experiences for their audience. Abstrakt will head up their digital development, strengthening the brand’s existing presence and strong loyalty amongst consumers: from information architecture, UX, digital design and web development.

Ella’s is committed to ensuring an outstanding mobile experience so busy mums and dads can access advice and guidance and shop their range online with ease.

Alongside the progress of Ella’s new ecommerce launch, Abstrakt recently designed and developed Ella’s microsite Weanursey on Craft as part of their digital transformation.

Our first project with Abstrakt has been nothing but smooth sailing, with consistent support and a proactive attitude every step of the way. We’re super excited for our agency partnership going forward. Their knowledge, expertise and enthusiasm have been second to none.

Brigitta Carter - Assistant Digital Brand Manager at Ella’s Kitchen

Ella's Kitchen is set to relaunch their ecommerce in Spring 2021, with prototyping and design already underway.

Making meaningful differences to brands and delivering real results is incredibly important to our team. When it comes to Ella's, we were given the opportunity to work with an international brand that its consumers love, and we're ensuring that their audience comes first and foremost at every step of the digital transformation.

Lauren Swarbrick - Director at Abstrakt

As a small agency and business, working with Ella's Kitchen is a huge step forward for Abstrakt and we are delighted to see clients developing partnerships in cities like Nottingham, which has become a hub for creativity and technology.

OG Article

Lauren Irwin

Lauren is an SEO Lead specialising in SXO and optimising websites for user and search. In a nutshell, she makes websites work hard to be found.

She has specialist knowledge in digital brands and strategy.

Connect on LinkedIn.

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