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Abstrakt appointed as Ella's Kitchen's digital agency
2 min read
Ella's Kitchen has become the UK's number 1 baby food brand and is the pioneering voice of early childhood nutrition.
Today, we announce Abstrakt as Ella’s newly appointed digital agency, and our partnership has already begun!
After a digital pitching process throughout lockdown due to Covid-19, Abstrakt and Ella’s have been collaborating behind the scenes in preparation for an agile, sprint-based approach to a brand new ecommerce.
This comes alongside Ella’s plans to bring their digital presence inline with their brand and put their best foot forward, with a mobile first ecommerce and best in practice user experiences for their audience. Abstrakt will head up their digital development, strengthening the brand’s existing presence and strong loyalty amongst consumers: from information architecture, UX, digital design and web development.
Ella’s is committed to ensuring an outstanding mobile experience so busy mums and dads can access advice and guidance and shop their range online with ease.
Alongside the progress of Ella’s new ecommerce launch, Abstrakt recently designed and developed Ella’s microsite Weanursey on Craft as part of their digital transformation.
Ella's Kitchen is set to relaunch their ecommerce in Spring 2021, with prototyping and design already underway.
As a small agency and business, working with Ella's Kitchen is a huge step forward for Abstrakt and we are delighted to see clients developing partnerships in cities like Nottingham, which has become a hub for creativity and technology.
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