Planning.

The foundation of every website starts with planning, and we take it seriously.

We gather insights, data, and research to develop your website's structure, content organisation, and user journeys.

What we can help you with.

We root everything in data, so every decision made during the planning process has a clear purpose behind it.

Research & data analysis

Good decisions start with good information. We analyse your existing website data, user behaviour, and market context to understand what's working, what isn't, and where the real opportunities are. 

This gives every project a foundation built on evidence and not assumption to create a better experience for your audiences.

 

Competitor analysis

Understanding where you sit in relation to your competitors shapes how we position your website and its content. 

We look at their structure, labelling, messaging, user journeys, strategy and search visibility to identify gaps, spot opportunities, and make sure your website gives people a clear reason to choose you over your competitors. 

Sitemapping & wireframing

Before a single page is designed, we map out the full structure of your website. Sitemaps define how your content is organised and how users will navigate through it. 

Wireframes lay out the key pages at a structural level, showing where content, functionality, and calls to action sit. Together, they align your proposition, reduce costly changes later, and give designers a clear brief to work from.

 

Content planning 

Content is often the last thing businesses think about and the first thing that causes delays. We work with you early to define your content structure, messaging hierarchy, and page-by-page requirements. 

This ensures your content is planned around both user intent and search, so it's working hard from the moment your site goes live. If required, we have an in-house copywriter who can support your team too.

Explore more of our strategic services.