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Nikki and Jamie Join Lauren and Marc as Equity Partners

2 min read

Nikki and Jamie

We are delighted to announce that Nikki and Jamie have joined the leadership team as shareholding directors.

This announcement comes following a strong year that saw multiple new client appointments, including Hain Celestial Inc, Brickability PLC, GL Events UK, and more.

Nikki and Jamie, who are both celebrating their seven-year work anniversary at Abstrakt this month, will join founders Lauren and Marc in strengthening the leadership team as part of our ambitious growth plans. The decision to add two new equity partners also forms part of succession and continuity planning, providing clients, partners and employees with confidence that the agency will operate under wider governance.

We are delighted to announce that Nikki and Jamie are now equity partners at Abstrakt. As individuals and now as business partners we are completely aligned and I’m excited to continue on this journey together. We are going into 2024 stronger than ever and with a crystal clear vision on how and where we can have the biggest impact.

Lauren Swarbrick - Managing Director

Alongside their roles as equity partners, Nikki will continue to oversee all projects as Head of Digital. Jamie, as Technical Director, will be responsible for the technical direction of Abstrakt and all of its projects.

"Reflecting on my seven years at Abstrakt, they are filled with nothing but joy and positivity. As a leadership team, Marc, Lauren, Jamie and I have grown the team into what it is today. And to be welcomed as a director and now trusted as a shareholder of the business only adds to the passion, enthusiasm and dedication I have towards Abstrakt, my fellow directors and our awesome team." commented Nikki.

Jamie continues, "Seven years ago, I was tasked with creating a department from scratch. We've come so far already, but we’re just getting started - the possibilities are endless, and we’re now perfectly positioned to hit our goals. It’s an honour to be asked to step up and take a key role in shaping our future."

We proudly continue to be 50% female owned and run, as we aim to change industry standards, which sees only 0.1% of creative agencies being owned by women!

Lauren Article

Lauren Swarbrick

Lauren has decades of experience forming authentic client partnerships and has a genuine desire to create better agency-client relationships.

She has specialist knowledge in digital strategy and digital branding.

Connect on LinkedIn.


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