13th November 2020

Abstrakt appointed as Ella's Kitchen's digital agency

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Lauren Irwin

Abstrakt Ellas Banner 2x

Ella's Kitchen has become the UK's number 1 baby food brand and are the pioneering voice of early childhood nutrition. Today announces Abstrakt as Ella’s newly appointed digital agency and our partnership has already begun!

After a digital pitching process throughout lockdown due to Covid-19, Abstrakt and Ella’s have been collaborating behind the scenes in preparation for an agile, sprint-based approach to a brand new ecommerce.

This comes alongside Ella’s plans to bring their digital presence inline with their brand and put their best foot forward, with a mobile first ecommerce and best in practice user experiences for their audience. Abstrakt will head up their digital development, strengthening the brand’s existing presence and strong loyalty amongst consumers: from information architecture, UX, digital design and web development.

Ella’s are committed to ensuring an outstanding mobile experience, so busy mums and dads can access advice, guidance and shop their range online with ease.

Alongside the progress of Ella’s new ecommerce launch, Abstrakt recently designed and developed Ella’s microsite Weanursey on Craft as part of their digital transformation.

“Our first project with Abstrakt has been nothing but smooth sailing, with consistent support and a proactive attitude every step of the way. We’re super excited for our agency partnership going forward. Their knowledge, expertise and enthusiasm has been second to none.”

Brigitta Carter - Assistant Digital Brand Manager at Ella’s Kitchen

Ella's Kitchen is set to relaunch their ecommerce in Spring 2021, with prototyping and design already underway.

"Making meaningful differences to brands and delivering real results is incredibly important to our team. When it comes to Ella's, we were given the opportunity to work with an international brand that's beloved by its consumers and we're ensuring that their audience comes first-and-foremost, at every step of the digital transformation."

Lauren Swarbrick - Director at Abstrakt

As a small agency and business, working with Ella's Kitchen is a huge step forward for Abstrakt and we are delighted to see clients developing partnerships in cities like Nottingham, which has become a hub for creativity and technology.

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