Website Carbon Impact Study.
Assessing the average carbon emissions produced by 10 different industries, and recommending improvements for better environmental responsibility online.
In this report, you'll find:
- Insights based on real data for each industry and a collective average of their carbon emissions
- Findings that highlight common digital trends and patterns
- Actionable tips, techniques and best practices for improving digital carbon footprints
Although your industry may not have been assessed, best practices in digital sustainability apply to all websites across all industries.
Download your copy.
An industry comparison
Assessing 300 websites across 10 industries.
- Apparel & accessories
- Banks
- Construction
- Eco brands
- Food & beverage
- Healthcare
- Higher education
- Insurance
- Supermarkets
- Utilities
0.68g
CO2 average emissions per page view, across all industry websites included in the study.
E
Collectively industries averaged an ‘E’ for their carbon rating score.
50.3%
Of websites in this study that are using green hosting providers.
Why Abstrakt completed the website carbon impact study.
As an agency and Certified B Corp, we work with clients across many industries and notice that sustainability goals and digital carbon footprint knowledge differ immensely. We were keen to understand which industries are already following sustainability best practices and which need more support in the education of their website’s impact.
We hope this study aids your understanding and informs you on how you can start to make incremental improvements to your website’s carbon footprint.
In partnership with
Digital Carbon Online.
Abstrakt has partnered with Digital Carbon Online, a tool that assesses the full carbon impact of a website to understand the CO2 emissions of entire websites, not just a single webpage. Discover more about Digital Carbon Online.
