Burghley House
Built by Queen Elizabeth's Lord High Treasurer, William Cecil, Burghley House is one of the grandest houses in England.
Website adoption
- Design and development
- Brand elevation
- SXO
Technology
- Craft CMS
- Lottie
Offering a magical and explorative experience offline, they asked us to take them to the next level digitally, with design and user experience in line with their rebrand, delivering a digital presence as beautiful as Burghley.
Working with their incumbent to adopt the existing Craft 3 website, we migrated the site to Craft 4, stabilising the environment, creating a strong foundation for the homepage redesign, fresh UI kit and rearchitecture of the website’s navigation for a more intuitive user journey. Since we’ve introduced an interactive map and begun work on internal page refreshes.
99%
Increase in engagement time on homepage
69%
Increase in total users to site
Before
After
Every stage from site adoption, architecture, web design and development has been expertly handled, delivered on time and to the highest standard.
It’s great to be working with such a talented, proactive and responsive team.
Jen Hattam
Head of Marketing | Burghley House
The results
67%
Increase in new users
61%
Increase in returning users
60%
Increase in event views
64%
Increase in sessions
From our very first conversation with Abstrakt, it was clear the team understood exactly what we wanted to achieve and that they knew how to get us there.
Phase 2 is now underway, and we’re super excited to see how Abstrakt help us take our site to the next level.
Jen Hattam | Head of Marketing | Burghley House
Next project
Brickability