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The Real Debt Guy

Empowering individuals to take action with clear information about debt that anyone can understand.

C The Real Debt Guy Hero Desktop The Real Debt Guy Hero Mobile

Website

Technology

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The goal was to create a website that supported the brand's overall message, simplifying complicated matters.

As an informative business with an editorial feel, we took a content-first approach, ensuring the website was responsive and scalable for increased content as the business grew.

It led to a straightforward, clean, mindful design to offer reassurance and a calm space for users to arrive and navigate content supporting them with their interest in debt-related information. 

01 The Real Debt Guy brand identity
02 The Real Debt Guy brand language and photography
03 The Real Debt Guy website stories page
05 The Real Debt Guy brand colour palette
06 The Real Debt Guy website in phone mockup
06 The Real Debt Guy help page
07 The Real Debt Guy webpages on phone
08 The Real Debt Guy nessaging and photography
09 The Real Debt Guy article pages
10 The Real Debt Guy search
10 The Real Debt Guy budget planner

A note from our client

"They bring your idea to life in a way I could never imagine, and our overall experience has been amazing.

Abstrakt combined my knowledge of the complicated subject of debt with my belief in mindfulness, creating a calming, safe and easy-to-use and navigate space. Their dedication to user experience has been a focus of every part of this project."

Oye Ayonrinde | Founder

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