Our SXO round-up from Dot All 2025

If you were there for it then thanks for listening! We'll update this page with the video recording once it's ready.

In the meantime, if you'd like to learn more about SXO then you're in the right place - we've written a fair few articles around the subject!

Below is a round-up of useful articles written from both SEO and UX perspectives about why SXO is so important, what's involved, and how you can practice this to improve visibility in search and better engage your audiences.

We deeply dive into what SXO is, why it’s important and how to measure the effectiveness of Search Experience Optimisation implementation.

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Despite the overlap, some SEO practices can create challenges for UX (and vice versa) requiring careful prioritisation and compromise.

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As search engines, especially Google, evolve, they increasingly prioritise how users interact with websites and the overall quality of their experience. Enter SXO.

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User intent is understanding what your audiences are searching for and more importantly, why and at what stage of the journey they are when they search.

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We were recently interviewed about our approach to SXO for The Digital Revolution Podcast. If you'l like to learn more about SXO and putting it into practice then you can watch or listen to us talk about SXO and our process.