PiCK UP!
Part of the Bahlsen family, PiCK UP! is an on-the-go snack known for its SNAP! with two crisp biscuits and a layer of solid milk chocolate between.
The PiCK UP! team came to us with an influencer-driven campaign to connect with 16-19-year-olds within the gaming culture, but they needed a destination microsite to facilitate prize draws and GWP initiatives, with a focus on incentivising trials, boosting loyalty, and encouraging advocacy for the product and brand.
Abstrakt created a branded microsite with strong messaging, playful UX and immersive 3D renders using 2D animation as well as elevating the brand digitally to appeal to an audience who expects fun, instant, reward-driven experiences.
Abstrakt are a responsive and professional agency and a real pleasure to deal with. Working with us for a clear brief, supporting our technical understanding, quickly adapting to the brand guidelines to deliver a successful, engaging, user-friendly microsite within a short time-frame. Their communication has been clear, supportive and second-to-none throughout.
Michelle Green
Head of Brand Activation (UK), Bahlsen
A note from our client
Abstrakt made everything unbelievably easy. It was so obvious that the whole team really wanted to do a great job.
They kept us on track and on time, and their project management team was so responsive, open and enthusiastic. They were fantastic working with our other agencies and our group as a whole; everything was honestly seamless, and they took so much of the hard work out of a project that had a fast and fixed deadline.
We had strict boundaries for the branding, and Abstrakt quickly (and without friction!) adapted to our brand and took a fresh outlook and approach whilst remaining on brand, true to our market, and meeting all of our needs!
Michelle Green | Head of Brand Activation (UK), Bahlsen
Next project
Get More Vits