Lucy and Lauren due to speak about SXO at Dot All 2025

2 min read

We are delighted to announce that our Principal Digital Designer, Lucy, and SEO Lead, Lauren, will be speaking at this year's Dot All conference in Lisbon, Portugal.

Dot All is the international Craft CMS conference taking place from the 23rd to the 25th of September at the Pátio da Galé in the heart of Lisbon.

The talk is all about Search Experience Optimisation (SXO) — the powerful fusion of SEO and UX to create websites that help you attract visitors, keep them engaged, and convert them into customers.

Lucy and Lauren will reveal how the intersection of SEO and UX design can supercharge your website, along with plenty of practical insights, fresh ideas, and real-project examples!

“It’s my first speaking opportunity and I’m thrilled it’s with Craft and Dot All.

The Craft community is so welcoming and supportive and always ready to share knowledge. I’m looking forward to giving back and raising more awareness of SXO!”

Lauren Irwin - SEO Lead

Lauren is an SEO Lead who specialises in optimising website structures for search and users. While Lucy balances UX thinking with beautiful and purposeful creativity to design vibrant, immersive websites.

At Abstrakt, we champion an SXO approach to web projects as this leads us to create search-friendly sites that also deliver an exceptional user experience.

“At Abstrakt I’ve had the luxury of working alongside a fantastic SEO expert and the opportunity to hone our SXO approach to better understand and anticipate user intent! This is where we’re able to level up our websites to deliver significant results for our clients.”

Lucy Williams - Principal Digital Designer