Available for
Podcasts
Speaking
Guest articles
Career highlights
Shortlisted for UK Search Awards 2022
Speaker on the Digital Revolution Podcast
Speaker at Dot All 2025
Expect to meet Lauren during the planning stages of your project: harnessing data, analytics, and SXO to supercharge your website beneath the hood.
Lauren has a rich background as a marketing manager, shifting to specialise in copywriting and eventually finding her passion for SEO, SXO, and Information Architecture. She’s a firm believer in the benefits of organic traffic and using data to strategically position websites to meet user intent.
“I put people first when practicing SEO and SXO. It’s incredibly important to me to create SEO strategies that are custom to every individual business and their unique customers.
I use real data to inform our strategies, combined with my understanding of user experience, user behaviour, and search engine algorithms, my strategies meet intent and drive better and more purposeful organic traffic.”
Specialisms
Information Architecture
I combine data and user experience to architect website structures and sitemaps that enable users and search engines to navigate and crawl a site with ease.
SXO
SXO combines SEO and user experience to ensure your website ranks well for modern search engines and users and informs deeper insights for UX.
Data Analysis
I base everything I do on data to fully inform the decisions we make when planning a website, thereby improving its performance.
Achievements
Lauren speaks about SXO on the Digital Revolution Podcast
In this episode of the Digital Revolution Podcast, host Eli Adams sits down with Lauren Irwin and Lucy Williams to explore the intersection of SEO and UX design.
Shortlisted for UK Search Awards 2022
Laurens’ work on Ella’s Kitchen was shortlisted for two awards in 2022 - Best Use Of Search – Retail / Ecommerce (SEO) (Small) and Best SEO Campaign - (Small)
Hear from clients.
“We completely trust Lauren’s expertise in SEO.
She’s repeatedly demonstrated her ability and supported our digital marketing on multiple projects, improving organic traffic, visibility, clicks, and organic revenue. She understands how audiences use search and how best to harness the data to improve our technical and on-page SEO to keep us competitive.”
Brigitta Carter
Ella's Kitchen
