Career highlights
Speaker at Dot All 2023 and 2025
Speaker on the Digital Revolution Podcast
Lucy balances UX thinking with beautiful and purposeful creativity, to design vibrant, immersive websites.
With two decades in digital design, Lucy thrives on the challenge of creating unique and instinctual online experiences, whilst championing making an impact with digital sustainability.
From big household names to exciting new start-ups, Lucy's projects typically include website redesigns, full blown e-commerce journeys, progressive microsites (the list really does go on).
Specialisms
User Experience
A logical website planner, a methodical UX researcher, and all round user-evangelist.
Digital Design
A digital creative, detailed UI designer, and a lover of Figma auto-layouts.
Sustainable Web
A mindful designer, advocate of low-carbon web design, and champion for digital sustainability.
Lucy's recent projects
Jordan Gardner
|Marketing Manager
"We’re absolutely delighted to finally get the site out into the world, and the end result is just above and beyond what I expected it would be during those initial brainstorming meetings."
Tom Campbell
|Sales Director
“We look forward to a long and lasting relationship with Abstrakt as we continue to grow our business.”
"I'm proud to have worked on the Website Carbon Impact Study which compares 300 websites across 10 industries.
This has been a real passion project for me and one that I hope offers helpful insights and encourages more conversations around building a cleaner, greener web. "
Achievements
Keynote speaker at Dot All 2023
In this talk, Lucy introduces us to digital sustainability and explores practical ways to create greener websites that help lower a website’s carbon footprint and deliver great digital products for people and the planet.
Lucy speaks about SXO on the Digital Revolution Podcast
In this episode of the Digital Revolution Podcast, host Eli Adams sits down with Lauren Irwin and Lucy Williams to explore the intersection of SEO and UX design.
