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Earth’s Best®

For 30 years, American brand Earth’s Best® has created wholesome, organic baby food, making good food fun for little ones.

Earths Best brand elements Hero Desktop PARALLAX Earths Best brand elements Hero Mobile PARALLAX



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Earth’s Best® wanted to provide customers with a more intuitive, user-friendly online journey, elevate their brand digitally, and be more supportive to their audience by introducing recipes and helpful guidance.

We introduced them to Craft CMS, providing more flexibility and allowing for a bespoke website, showcasing their brand and its personality and spotlighting its beloved products. 

Developing a new SEO strategy and guiding Earth’s Best® on the latest best practices for content creation, they now have a hardworking marketing website and resource hub for their customers.

Earths Best website before update 1
Earths Best website after update 2



02 Earths Best mobile webpage and brand assets
03 Earths Best age range illustrations
04 Earths Best recipes on ipad with fresh ingredients WIDE
Earths Best scrolling brand doodles 1 Earths Best scrolling brand doodles 1
05 Earths Best product and recipe pages
06 Earths Best weaning information page on mobile
07 Earths Best helpful article webpage
09 Earths Best veggie information page
09 Earths Best brand photography
10 Earths Best mobile webpage designs
Earths Best weaning page Moving Image 1
Earths Best category page Moving Image 2

A note from our client

"It was a pleasure partnering with Abstrakt to bring the Earth’s Best® brand to life through our new website.

Everyone on the team was invested in the vision and shared the same passion and enthusiasm in delivering our mission to help little ones grow a love of good food. We are grateful to Abstrakt for their expertise and guidance throughout the project, and we are thrilled with the outcome."

Jacquelyn Vuarchex | Senior Brand Manager | Earth’s Best®

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