Ella’s Kitchen
The UK’s number one baby food brand and pioneering voice of early childhood nutrition.
Technology
- Craft CMS & Commerce
- Algolia
- MAPP
- Orderwise
Ella's Kitchen wanted an ecommerce that seamlessly combined content, commerce and community, to deliver a personalised, content-led shopping experience.
With major emphasis on personas and audience need, we created a purchasing journey which builds relationships and brand loyalty. Our mobile-first approach optimised the site for its users; recipes and helpful articles for discovery and a usable, intuitive shopping experience. Supercharging the website with an SEO strategy across core and recipes pages initially, we then optimised products recently to improve visibility and rank.
Before
After
The results
45%
Increase in sessions.
36%
Increase in engaged sessions.
40%
Increase in returning users.
20%
Increase in total revenue.
"Abstrakt have been brilliant in guiding and helping us completely transform our website design, architecture and infrastructure.
Along every stage of our project, they have offered their expertise and recommendations clearly and honestly always with our brand values, parents and carers and kids first approach at the forefront of their thinking. It has been a pleasure to work with the whole team, who are all committed and hardworking and intent on delivering the very best outcome. We definitely view Abstrakt as an extension of our Friends team at Ella’s."
Brigitta Carter | Assistant Digital Brand Manager | Ella's Kitchen
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