Building Solid Foundations for Taylor Maxwell
Building solid foundations
Constructing a partnership
In the beginning, Taylor Maxwell came to us looking to refresh their current range of brochures and as we began to work alongside them, we took on the redesign and build of their Facades website too. Taylor Maxwell had a broad audience and that meant the website needed to work hard for them across different industries, but be tailored to each and every persona.
2017 - Present
Branding, Design, Development
CMYK: 100 | 0 | 20 | 0
RGB: 0 | 42 | 170
CMYK: 75 | 68 | 67 | 90
RGB: 0 | 0 | 0
Poppins - Bold
Print & Web body
Poppins - Light
Keeping it timeless
Taylor Maxwell already had a strong brand that had developed them as industry leaders but it’d become tired and no longer gave them the stand out presence they deserved. We cleaned up their logo marquee to ensure they were being recognised as Taylor Maxwell and not TM. It gave the brand a stronger impact whilst resonating with the architectural industry with its bold, polished simplicity and striking symmetry.
When it came to colour we wanted to keep the website timeless. We used black and white to elevate the incredible architectural photography by creating a simple yet classic canvas to let the building facades standout on their own. We continued to celebrate the blue accent that had become an easy identifier for Taylor Maxwell and gave it a new lease of life breathing direction into the website’s call to actions.
Inspiring future builds
With two previous versions, Taylor Maxwell’s brochures had become a mainstay of the industry and a reference point for architects and specifiers, but they existed alongside a slew of individual product catalogues which had become fragmented in their design and approach. We took on the task of combining a traditional ‘coffee table’ book with stunning photography of case studies and incorporated the detail and product specific information found in the catalogues.
This enabled the sales team to take one piece of literature with them and have it contain enough information to inspire architects and inform specifiers. It was fundamental that the brochures and website were no longer separate experiences.
Maximising the space
Due to Taylor Maxwell’s range of industries and personas, we went through a thorough planning process to ensure the website was audience led. It needed to be inspirational for architects but informative for contractors, whilst creating an equal level of user-centric journeys. The website now works hard for each individual audience and the brick patterned design alongside slick transitional functionality, makes for an engaging website experience.
From inspiring project pages that commend captivating building design to the technical and informative specifics of the products, Taylor Maxwell have now digitally set themselves apart as leaders in Facades.
What the client says
"Abstrakt guide and work with us every step of the way and we now have a website that is really performing for our business."