Omega Kitchens
Founded by Sir Bob Murray, Omega has established itself as a family-run business and leading force in UK kitchen manufacturing.
Technology
Five brands were brought together under a single umbrella, supported by a more consumer-led journey designed to help users discover Omega’s kitchen door styles and inspire demand among retailers and contractors alike.
Informed by data and real user behaviour, decisions around site structure, wireframing and component planning were made with purpose. The resulting design elevates Omega Kitchens as a premium brand, showcasing its craftsmanship through refined detail and considered animation. Subtle flourishes throughout the site bring to life the brand’s legacy and innovation, while reinforcing the family-run ethos at its core.
Before
After
Originally, we’d wanted to move away from Craft CMS and go onto WordPress
Abstrakt showed us what Craft could be and do, when architected and made easy for content managers to use a website as a true marketing tool.
Steve Hazlehurst
Head of Marketing | Omega Kitchens
A note from our client
The Abstrakt team's expertise, support, drive, and desire to create the best possible website to continue to drive Omega Kitchens forward online has been palpable.
From the initial discovery workshop, Abstrakt have been with us every step of the way: asking the right questions, challenging our assumptions, and using real data from users and search to back decision making and create a website that demonstrates Omega Kitchens’ legacy, craftsmanship, and offer a seamless journey for all of our audiences online.
Steve Hazlehurst | Head of Marketing | Omega Kitchens
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