Digital marketing services and content for Foam manufacturer and supplier

As Zouch is an existing business with an established client base it was important that the identity refresh was an evolution, not a revolution. The retention of the distinctive cut Z is a nod to the original logo and Zouch’s roots. The use of a strong, simple wordmark lends an air of confidence and modernity whilst refreshing the logo and bringing it up to date.

The use of HK Nova, a recently created and non-mainstream typeface, gives the logo a sense of originality and uniqueness. This sturdy yet approachable font is a modern twist on a geometric typeface which suits the Zouch positioning exactly; forward-looking and dynamic but established and experienced.

The use of uppercase letters gives the wordmark balance and stability, whilst the rounded letterforms softens it stops it from becoming overly formal. The circle device from the original logo was retained but is now used as an accompanying, graphic asset, creating a feeling of movement and dynamic flow to the brand.

We've brought the digital style inline with Zouchs's offline marketing materials from their stationary to foam sample boxes, at every single touchpoint, customers are reminded of the quality, innovation and expertise that go hand-in-hand with Zouch's brand and business.