Brand Message | Work

Brand Message

Employee advocacy for sociable teams

Branding | Copywriting | Design | Development

Brand Message

An advocacy platform for sociable employees, Brand Message needed an application that would motivate teams to increase their company’s social reach across their own personal networks. The platform allows brands to keep their content and message consistent, whilst gamifying the process for employees when amplifying brand content and growing their influence.

Client

Brand Message

Year

2018 - Present

Project Type

Brand | Copywriting | Design | Development

Visit project

brandmessage.co.uk

Brand-Message-Logo
Brand-Message-Characters

The application needed to work for teams across a variety of businesses and industries that want to practice effective employee advocacy. We knew that the brand identity, the design and the ease of use of the application were all going to be vital steps in encouraging employees to use their word-of-mouth through social influence to raise the profile of the brands they work for.

Brand-Message-Primary-Logo

Branding

Visual identity

It was important to create an environment that was welcoming and inclusive to anyone using the platform. The sans serif logomark and accompanying asset were designed to be simple and unobtrusive, so that the vibrancy and compelling illustration and gamification of the application was the driving force to motivate employees. And so that Brand Message was seen with a fun fondness over work related chores.

The juxtaposition of green and purple gave the brand an edgy and lively feel over a standard corporate tool. That, alongside a rounded sans serif typography, provided a welcoming and familiar aesthetic to draw in employees and keep them interested.

Brand-Message-Icons

Colour

Brand-Message-Purple

The Purple One

CMYK: 88 | 110 | 0 | 0
RGB: 80 | 10 | 144
HEX: #500A90

Brand-Message-Mint

Mint Julep

CMYK: 55 | 0 | 63 | 0
RGB: 113 | 227 | 134
HEX: #71E386

Brand-Message-Liquorice

Liquorice

CMYK: 69 | 60 | 56 | 66
RGB: 51 | 51 | 51
HEX: #333333

Brand-Message-Imperial

Imperial

CMYK: 4 | 1 | 1 | 0
RGB: 247 | 249 | 251
HEX: #F7F9FB

Typography

Headings

HK Nova | Bold Rounded

Brand-Message-heading

Body

Acumin Pro | Light

Brand-Message-body

Marketing Website

The first port of call for many, the marketing website needed to attract and enlist brands to sign up for the beta stage of the application. The illustrative style gave flow to call out benefits when using Brand Message, whilst offering intriguing hints to the in-app design, and what is possibble for a brand's performance across social media networks when using the platform.

Brand-Messsage-Homepage-FULL

Illustration

When it came to illustration we created a dynamic style that was soft and easily flowed alongside the tone of voice of the brand. The approachable and playful illustrative style carries through the individual characters, objects and badges to bring a delightful experience to the employee user at every touch point; as a brand admin or employee advocate.

Throughout the marketing website and the platform the illustrative assets are floating within the space to mimic Brand Message relieving a brand’s pressure and the weight of posting content.

Brand-Message-User-Hi-Res

Application Development

Brand Message is a web application that intelligently works with Twitter and LinkedIn’s APIs to pull through post engagement and post directly to the social networks themselves. Through gamification, the app responds to employees and triggers badge rewards based on engagement and in-app activity with delightful interactions.

From the stylised and motivating area for employee advocates to the analytical and user led face of the brand admin, the application's user experience makes it an easy, intuitive and accessible platform for all.

Brand-Message-Admin-Hi-Res

What the client says

This project really was a labour of love for the whole team. And boy does it show!

Lauren Swarbrick - Managing Director - Brand Message