Content creating and social media management for men's grooming brand, Shavers
ABOUT
Promoting knowledge and expertise with sought after content for men’s grooming.
About
Shavers is an ecommerce and the UK’s specialist in electric shaving and grooming products. They’re the go-to brand for all things male grooming from product to advice.
We initially worked with Shavers developing a brand identity which was previously led by the manufacturer brands sold through the ecommerce. It was important to set them apart from competitors and position them as market leaders in advice and knowledge.
Continuing on the journey of repositioning them digitally, we worked with the team to develop a digital strategy that would further their reputation for knowledge when it came to men’s grooming. Now their content is a core driver in organic traffic and regularly used by new and returning customers.
CONTENT MARKETING
Content articles are now within the top ten viewed pages on the entire website every year.
We initially started working with Shavers on their digital marketing back in 2015 and developed a strategy to reposition them as the go-to for knowledge and advice, alongside their rebrand. We gained momentum and increased popularity and traffic to the website with educational articles that stepped back from the hard sell.
We initially started working with Shavers on their digital marketing back in 2015 and developed a strategy to reposition them as the go-to for knowledge and advice, alongside their rebrand. We gained momentum and increased popularity and traffic to the website with educational articles that stepped back from the hard sell.
Increase in organic traffic to articles year-on-year
Average email open rate YTD (Industry average 2019 - 17.01%)
Impressions and clicks in SERPS from articles
Seasonal campaigns throughout the year give an ecommerce the opportunity to be creative and increase revenue with offers, more targeted marketing and play upon the anticipation (and expectation) of a deal from consumers. We work with Shavers from creative concept to implementation on all of their digital marketing campaigns, from seasonal sales, Halloween, International Men’s Day, Black Friday and Christmas. Integrating their social media, email marketing and website for a strong and
Average Black Friday 2021 open rate for emails
Average Black Friday 2021 clickthrough rate
Social Media
Social media marketing is becoming more influential with each passing year, with new generations taking to networks for their source of information and easy shopping facilities. In a world of swipes and clicks and quickly changing news feeds, it can be hard for brands to stand out from competitors.
For Shavers, social media networks have always been a source for brand awareness and further sharing content articles, however, we’re now working towards introducing the brand to new audiences and forming a communication with a younger market. Whether through new forms of content, stylised asset creation, targeted content marketing or using social media advertising to reach more individuals, social media is an ever changing landscape.
"I always find Abstrakt very approachable, capable and they are always attentive to our needs and objectives. They are never short of interesting ideas!"
Andrew Edwards - Managing Director - Olympic Shaver Centre
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