Tweezerman UK | Work
The Beauty Tool Experts
Tweezerman are one of the biggest names in the beauty industry and have an enormous following in the US, with beauty enthusiasts and professionals using their beauty tools worldwide. However, Tweezerman UK were not resonating with the UK audience and were using US media assets to drive their social media feeds. They needed a digital presence that would be relatable and begin to build a community of loyal advocates of the brand in the UK.
Initially we held a discovery workshop to understand what the key objectives were to drive the brand forward within the UK market. The launch of their ecommerce was a core driver to start to generate revenue online as well as from retailers, as well as building a greater digital presence through social media and content creation. Out of the workshop, we created a solid digital marketing strategy that would form the progress and actions over the coming months to reposition Tweezerman UK online.
They needed an integrated approach to the digital strategy that would stretch across all channels and establish Tweezerman UK online. This meant, whilst ensuring that overall brand guidelines were followed, we were able to set the UK audience apart in both style and language.
We spent the first couple of months testing different types of product photography to understand what the UK audience for Tweezerman responded to. It was important to get the right mix of colour palette, angle and style, to create beautiful imagery that would leave customers desiring the beauty tools based on the aesthetic, but also the exceptional quality and professionalism of each tool. We eventually landed with a style that is aspirational but not out of reach, bringing in elements and props that could easily be found in a beauty enthusiasts home.
Working alongside the internal team, we sourced a new template for their Magento 2 website that would drive sales and allow for a better user experience for their customers. We created a series of website banners from hero banners to category banners that tied in alongside social media assets for a uniformed digital presence and overall style when customers move from one channel to the next.
Social Media Management
Focussing on Facebook and Instagram as the core social networks for growing a community, we are building the social following and awareness of Tweezerman's expert beauty tools within the UK. Creating assets that delight and inspire beauty enthusiasts to use quality, long lasting tools that are purpose designed, as well as engaging with followers and proactively looking for influencers. Introducing the shop feature to social media networks has allowed us actively tag products and drive consumers to the new Magento 2 website.
What the client says
Abstrakt are a lovely team of people who are professional, friendly and approachable. They have been so helpful throughout the whole time working together and they are an absolute joy to work with! We are really happy with the work they are creating for us.